It can be a good thing that gambling SEO is so difficult, as it opens you a window to shine if you know what you're doing.
Search Engine Optimization is not easy in any industry if you want to be successful. And it is crucial to be successful because otherwise, you won’t gain attraction.
One of the toughest ones in this sense is the iGaming industry. Various unique reasons make it so hard, and in this article, we go through those reasons, offering a possible solution to your problems as well. So, pay attention while reading, as we are here to help you reach the goals you set for your online casino, sportsbook, or industry-related website.
SUMMARY:
If you have paid attention to what happens in different countries regarding the iGaming industry, you must have noticed that the regulations keep changing constantly. Because of that, it requires a lot of work to follow these ever-changing regulations to keep your platform compliant. And the more countries you operate in, the more time-consuming it is.
It can cause you a lot of money if your platform doesn’t follow these rules. That is why you need to be on alert all the time. For example, if you advertise your online casino in Finland in their mother tongue, their authorities will likely ban you from operating in the market and add a hefty fine on top of it.
In today’s world, there are thousands of online casinos out there. That makes the competition fierce as everyone fights for the same potential customers. In practice, thousands of other operators fight for the same positions with identical keywords, and whoever handles their gambling SEO the best gets the highest rankings.
To beat the competition, your gambling SEO needs to be almost perfect – otherwise, your competitors will steal the spotlight regarding SERPs. If you are a new online casino and just joining the market, handle your SEO candidly right from the get-go.
Search engines need to be more and more effective to offer their users what they grave for. And at the same time, they also have industry-related regulations set by different countries, and they need to obey them. All this means that their algorithms keep changing, and if you don’t stay up-to-date with them, it will hurt your rankings.
And on top of everything, search engines, like Google, are known to be particularly strict in their approach toward gambling-related content, making the equation even more complex.
Taking advantage of different tools is a part of successful SEO efforts. If you try to do everything manually, it will cost you a lot of time. And in the meanwhile, your competition will get further and further away as they leverage these SEO tools. But learning to use various tools and mastering them will also eat time if they are something new to you. That itself is enough of a reason to consider hiring an iGaming agency.
Gambling SEO is not simple by any means. Yes, you can learn the basics in one afternoon, but to be competitive is another thing. But SEO being grueling can also be a good thing. Why? Because if you know what you’re doing, thanks to your deep understanding of it, you can beat your competition.
But not many know how to handle gambling SEO properly. That is because Google, for example, has over 200 ranking factors determining where you rank on SERPs – not even to mention the ones we don’t know about. So, if this is the case with you, outsourcing SEO to a high-quality agency is worth considering, as they know the ins and outs of the specific SEO needs in the iGaming industry.
Want to drive more traffic and player acquisition for your business? If so, we’d love to chat with you! Contact us to learn more about our marketing and advertising services.