About us

We know first-hand that underperforming agencies make you question if SEO is worth it.

As ex-Marketing Directors at Ladbrokes and bet365, we've seen it all.

It isn't enough to see iGaming SEO as just another marketing activity; we need to avoid the pain of waiting too long for results and spending good money but getting little to no ROI.

We want our customers to enjoy getting to the top of page one on Google, to be able to look back and say, 'Our decision to partner with Ignite iGaming was the best marketing decision we've ever made'.

"Talent wins games, but teamwork and intelligence win championships"

Michael Jordan.
You'll work with our founders to ensure your needs are met and that player acquisition, first-time depositors and revenue are always the focus.

We'll hold your hand every step of the way, meeting with you from day one to understand how you prefer to work, what your goals are and how our partnership must be formed to get us there together.

Our Mission

Hey there, my forward-thinking gambling friends; we're so glad you found us.
‍
My name's Josh Yates, and I'm a co-founder of Ignite iGaming.

We started this gambling SEO agency because the world of search is changing. Today, SEO agencies must provide their customers with the agile SEO strategies required to put them at the forefront of that change.

Furthermore, the competitive nature of our niche requires us to provide our clients with data-driven, commercially-centred SEO activities.

Here's how we do it.
Dashboard mockup

Our Company Values

Acquisition and revenue Focused

By focusing on what matters, we make sure investing in SEO is worth it for our customers.

Gambling SEO Excellence

The only constant thing in SEO is change. Through continuous learning and self-improvement, we're committed to staying a step ahead of the industry, and we're prepared for change.

Communication

Always be reachable, and always communicate promptly and effectively. Openly communicating allows for quicker solutions.

Transparency

We appreciate our prospects' reservations on ROI, speed of results and costs. We have the systems in place to give you visibility on the above.

Over Deliver

Without compromising on quality, we deliver results as quickly as possible at the lowest possible cost to our customers: every activity, every day.
Dashboard mockup

Since Ignite started, they've exceeded our expectations. For example, our website visits have increased by 700% from SEO alone. FTDs increased by 60%. Average monthly deposits increased by 80%.

Their expertise in the gambling niche sets them levels above what we're used to, and they're always there to help us understand the status of each campaign.

You might have seen us in the news and contributing to industry publications.

Office setting
Ignite iGaming Unveils Game-changing Insights: How COVID Reshaped the Global Online Gambling Landscape
One of the most striking trends observed during this period is the remarkable surge in global sports betting-related queries. Data from Google Trends shows sports betting searches are up by a staggering 300%
Read publications
Man working at desk
Ignite iGaming: The new kid on the block increasing player acquisition for gambling sites through SEO
Harnessing the power of data, Ignite iGaming is already unlocking unprecedented success for online gambling sites, delivering unrivalled visibility and driving player acquisition in global markets.
Read publications
Our team

Meet our team

Our philosophy is simple — hire a team of diverse, passionate people and foster a culture that empowers you to do your best work.
Greg Tickner
Former Head of Performance Marketing at Bet365, responsible for all SEO, PPC and Affiliate Traffic across the UK market
Former Head of Performance Marketing at Ladbrokes, responsible for SEO, PPC and Affiliate Traffic in International Markets (Outside the UK & and Ireland)
Worked with major iGaming operators and affiliate brands in an agency role for seven years
Joshua Yates
Experience helping the Heads of SEO and outreach teams at many large affiliate groups grow in international markets through SEO.
BA Hons in Business Studies with specialities in international marketing, e-commerce and business strategy.
Enjoyed ten years in various consulting roles helping global brands like Amazon, IBM, Microsoft, Wipro, Magento, and BigCommerce increase brand awareness and visibility in international markets

Work with Ignite iGaming Today

Want to drive more traffic and player acquisition for your business? If so, we’d love to chat with you! Contact us to learn more about our marketing and advertising services.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.