iGaming SEO Services

Most online sources say, "It depends". While this is somewhat true, it doesn't help you much.
So here are some accurate guidelines to help you manage expectations. An expert SEO agency will likely charge you between £5,000- £30,000 per month for end–to–end SEO packages that cover strategy work, billable hours worked, link-building costs, content costs, audit costs, technical SEO and other resources needed.
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But £5,000- £30,000k is a considerable difference?
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You're right, and this is because the exact cost will vary depending on several variables. For example, the size and complexity of your website, the competitiveness of your target keywords, the quality and volume of PR and link-building activities executed, and how aggressive the strategy is.
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There are cheaper ways to do it; some generic SEO agencies charge as low as £1,000 monthly. But remember, you get what you pay for.

We're not going to lie. It takes time to see results.
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A recent study by Tim Soulo, CMO of Ahrefs, found that 22% of pages ranking in the Top 10 had been created within one year. (Source: https://ahrefs.com/blog/how-long-does-it-take-to-rank/)

What does this statistic tell us? There are two key takeaways;

a.) No matter what you read about it being too complicated for an online casino to get to page one of Google, new online gambling sites make up a fifth of page one in their first year. It's challenging but not impossible.

b.) If you don't plan on sticking with casino SEO as a long-term strategy, then SEO isn't for you, and you should look at shorter-term digital marketing strategies such as Google ads.

For 11 years, we've worked for small, medium and large iGaming sites. In our experience, brand-new online casinos should expect to see keywords ranking within 90 days. Getting to the top of page one will take longer and will depend on the difficulty of the keywords you target. If you target the relevant keywords, consistently produce unique, high-quality content, and regularly build high-quality backlinks. Your website ranks higher in SERPs within 6-18 months.

Hiring a specialist casino SEO agency can be a great idea if you're serious about improving your gambling website's rankings and visibility in Google. There are many betting marketing agencies out there. However, a specialised gambling SEO agency should have the experience and expertise to develop and implement tailored campaigns that get results.

This is acquiring backlinks to your online casino or sportsbook from other high-quality websites. Think of backlinks as votes.
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For many years, it was widely accepted that backlinks were the number one ranking factor; in 2023 and beyond, this is no longer the case. And that's from a Googler himself.
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A 2020 Search Engine Journal article by Roger Montii quotes John Mueller from Google: "Backlinks as a signal has a lot less significant impact compared to when Google Search first started many years ago".
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Long story short, backlinks were the key feature separating Google from the competition back in the day. However, over the years, this was manipulated by SEO's buying and selling spammy links to work the system; as a result, Google has decreased the significance of backlinks as a ranking element.
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Our tip is whether you build links through a casino, sports betting or iGaming SEO agency, you'll need to know they have expertise in online gambling industry link building. You need to ensure they do a deep analysis of all paid links. It would be best to complement paid links with comprehensive data-driven PR pieces that earn organic links.