Link Building Services for Casinos and Sports Betting Sites

Ignite's iGaming link-building campaigns are unmatched in the online gambling industry. Our team have helped 7 of the top 10 affiliates and 6 of the Top 10 online operators build links, and we're confident that we can help you achieve your iGaming link-building, too.

Our gambling link-building agency specialises in helping online casinos and gambling brands improve their positioning and boost organic traffic.We do this by acquiring high-quality backlinks from authoritative and relevant websites. 

Buy iGaming Links.

The best casino websites and sports betting sites in the world choose our paid link-building service.
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One service we offer is to source white hat links from websites that accept links to your casino site. The price of backlinks can vary from $400-$2,000, but as is often the case with these variables, you get what you pay for. 

We've been building iGaming links for over 11 years. We have a massive network of reputable and safe sites that accept gambling content. The advantage for our customers is a quicker outreach process, building trust in new markets, thus ranking you more efficiently. 

Our link-building strategy eliminates the pains associated with traditional iGaming link-building services and outreach. We've refined this from years of client and buy-side experience, and our systems are perfectly balanced to save time and money for our clients.
Contact us now for the best link sites
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PR Link Building Services for Gambling Sites

Our PR link-building service helps online casinos and gambling sites build relationships with journalists and influencers in the iGaming industry. We work with our clients to develop newsworthy content and pitch it to appropriate media outlets. The benefit of this is that it can generate positive media coverage and earn high-quality backlinks from authoritative websites.

In addition to helping our clients earn backlinks, our PR link-building services can also help them:
  • Increase brand awareness and visibility.
  • Reach new players and markets.
  • Position their iGaming brand as thought leaders.
  • Generate interest 
We understand that the casino industry is highly regulated, so we take a careful and strategic approach to our PR link-building campaigns. We work with our clients to develop stories that are both newsworthy and compliant with all applicable laws and regulations.

Putting Together Your Casino Link Building Strategy in 2023 and 2024

There is an industry perception that paying for links is a bad thing. In our experience, 99% of the best-ranking online gambling sites still pay for links.

Buying Backlinks from the right websites signifies to Google that your site is trustworthy, and, in turn, google ranks you better for it. 
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What is essential, though, is purchasing the proper type of links through an expert iGaming SEO Agency and mixing these up by earning organic links, which brings us to our next point.

Earning organic links is one of the best ways to improve your rankings. Organic links are links that are created naturally, as opposed to links that are built through paid relationships or other artificial methods.

You can earn links by producing high-quality content. The most effective way to make links is to deliver data-driven, unique and informative findings that other websites want to link to. Then, you need to distribute this to specialist publishers; Ignite has a superb network of publishers in this space.
Paying for links may seem like a shortcut, but tread with caution. Search engine algorithms value organic links more than paid ones. Organic links indicate that other websites genuinely appreciate your content, which is a trust signal. 

While paying for links can provide a temporary boost, long-term success hinges on earning organic links through valuable content and trustworthiness.

When it comes to building links organically, this can be challenging - especially in the gambling world. Unfortunately, many sites will decide not to link to your content or site purely for moral reasons. However, it's difficult but certainly not impossible. With the right PR contacts, many gambling companies and sites produce long-form, data-driven marketing content and secure incredible links with renowned national publications like the Daily Mail and the Sun.

We suggest a two-pronged approach to link building—both organic and paid.

Our iGaming and Gambling Link-Building Process

Our PR link-building service helps online casinos and gambling sites build relationships with journalists and influencers in the iGaming industry. We work with our clients to develop newsworthy content and pitch it to appropriate media outlets. The benefit of this is that it can generate positive media coverage and earn high-quality backlinks from authoritative websites.

In addition to helping our clients earn backlinks, our PR link-building services can also help them:
  • A deep analysis of all sites allows us to build a sustainable link profile, achieving long-term rankings.
  • We focus on building links from high-quality websites.
  • Our site checklists are among the most thought out of any agency; we vet each website before we create a link from it, ensuring that it is relevant to our client's niche and has a good reputation.
  • We never engage in spammy or unethical link-building practices.
  • We also ensure that our clients' links are safe and will not get penalised by search engines.
  • We track our results and provide our clients with regular reports.
This allows us to see what is working and what is not and adjust our campaigns as needed.
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FAQs

What is casino link building?

Casino link building is acquiring links from external websites that point to an online gambling website. It is a type of search engine optimisation (SEO) that can help the casino website improve its domain authority, boost organic and referral traffic, and increase brand awareness.

Casino backlinks are considered one of the most important ranking factors by Google and other search engines. When other websites link to an online casino site, it signals to the search engines that the gambling site is a trusted and authoritative source of information. This can help the gambling site rank higher in the search results for relevant keywords, leading to more traffic and conversions.

Is building links to gambling sites challenging to do?

Casino link building is acquiring backlinks from other websites to an online casino website. Backlinks are considered to be one of the most important ranking factors by search engines, so casino link building can help improve a casino website's organic and referral traffic and increase brand awareness.
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There are different ways to build links for a casino website, including guest blogging, directory listings, social media outreach, broken link building, and press releases. It is important to note that link building should be done in a white hat way, meaning that the casino should focus on acquiring and building contextual links from high-quality websites relevant to the casino niche.
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Casino link building can be a complex and time-consuming process, but it is an essential part of any online casino's SEO strategy. By investing in link building, casinos can improve their visibility in search results and attract more visitors and customers.

Are gambling links paid links?

This number will depend on several factors, including the competitiveness of your gambling niche, the quality of your website, and your link-building budget.

However, a good rule of thumb is to aim for at least 100 high-quality backlinks from relevant websites.

This will give you a good foundation, and you can always build more links as you grow your website.It is important to note that quality is more important than quantity when it comes to casino links. A single link from a high-authority website is more valuable than 100 links from low-quality websites.

Here are some tips for building high-quality casino links:
  • Focus on guest blogging on high-authority websites in your niche.
  • Submit your website to relevant directories and listings.
  • Share your content on social media and engage with other users.
  • Find and fix broken links on other websites and replace them with links to your content.
  • Issue press releases about newsworthy events and announcements related to your casino.
By building quality backlinks following these tips, you can create a strong backlink profile that will help you improve your search engine rankings and attract more visitors.

Is link building worth it?

Whether or not link-building is worth it depends on your specific goals and objectives. If you are looking to improve your website's search rankings, increase organic traffic, and boost brand awareness, then link building is a valuable investment.

However, link building can be a time-consuming and expensive process, so it is essential to weigh the costs and benefits before you get started.Here are some of the pros and cons of link building:

Pros:
  • Improved positioning in the SERPS
  • Increased organic traffic
  • Boosted brand awareness
  • Increased website authority
  • More referral traffic
  • Improved credibility and reputation
Cons:
  • It can be time-consuming and expensive
  • It can be not easy to acquire high-quality links
  • It can be risky if done incorrectly (e.g., using black hat link-building techniques)
Overall, link building is a valuable strategy for improving your website's visibility and performance in search engines. However, it is essential to be aware of the costs and benefits before you get started.

If you are trying to decide whether or not link building is suitable for you, or if you need help building links for your website, you can consult an SEO expert.

How much should I pay for casino link-building services?

The cost of casino links will vary depending on the quality of the links, the size and authority of the websites they appear on, and the industry or niche. In general, though, you can expect to pay anywhere from $200 to $2,000 per link.

Many factors can affect the price of a casino link, including:The quality of the link: Links from high-quality, authoritative websites will be more expensive than links from low-quality websites.

‍The size and authority of the website: Links from large, well-known websites will be more expensive than links from smaller, less-known websites.

‍The industry or niche: Links from websites in competitive industries or niches will be more expensive than links from websites in less competitive industries.

If you want to build links for your online casino, it is essential to research and only work with reputable link-building providers. Be prepared to pay a premium for relevant links.

Here are some tips for getting the best possible price:
  • Shop around and compare prices from different link-building providers.
  • Negotiate with sellers.
  • Build relationships with reputable websites.
  • Get involved in guest blogging.
  • Use social media to promote your content and build relationships with relevant sites.
By following these tips, you can get the best possible price on high-quality links that will help you improve your website's search rankings and attract more visitors.However, it's important to note that these are just general guidelines, and the cost can vary widely depending on the abovementioned factors.

Does link building still work?

Yes, link building still works in 2023. Backlinks are still one of the most important ranking factors, and they can help you improve your casino and gambling sites' visibility, traffic, and authority.

However, casino link building has changed over the years. In the past, it was common for people to use black hat casino link-building techniques, such as buying links or spamming other websites. However, these techniques are no longer effective, and they can penalise your website.

Today, the best way to build links is to focus on creating high-quality content that other websites will want to link to. You can also reach out to other website owners and ask them for links. However, it is essential to do this naturally and to avoid being too aggressive.

If you are serious about casino link building, it is crucial to invest in a long-term strategy. It takes time and effort to build high-quality links, but it is worth it in the long run.

Here are some tips for building links in 2023:
  • Create high-quality content that other websites will want to link to.
  • Reach out to other website owners and ask them for links.
  • Get involved in guest blogging.
  • Use social media to promote your content and build relationships with other website owners.
  • Participate in online communities and forums.
  • Sponsor events or contribute to charitable causes.
By following these tips, you can build high-quality links that will help you improve your website's position in Google and attract more visitors.

Work with Ignite iGaming Today

Want to drive more traffic and player acquisition for your business? If so, we’d love to chat with you! Contact us to learn more about our marketing and advertising services.

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