There are a lot of things you need to consider when playing the iGaming SEO game. That is why we wanted to share this article with you.
Mastering the iGaming SEO game isn’t easy and never will be. But why not? Because the industry is full of competitors, no matter if you have your own online casino or affiliate website. But is it possible to master it? If you know what you’re doing, then yes. But if you don’t, you won’t stand a chance. Hence, consider hiring an iGaming SEO agency.
Today, we will share with you ten iGaming SEO tips.
SUMMARY:
Nothing - yes, we literally mean nothing - is more important than finding the right keywords. Let’s say that you’re the owner of an online casino but rank high with irrelevant keywords. You will be left baffled, wondering why there are no new customers or income. Always invest time and money to find relevant keywords.
And remember: Little strokes fell great oaks. In other words, aim for both - small and big wins - when looking for keywords.
We mentioned above that you should always look for small and big wins regarding iGaming SEO. So, when you build your keyword strategy, look at what the competition is doing. And more than anything, what they are not doing. This way, you will find those openings you should aim for to lure in new customers and users.
And it’s not all about keywords, as this tip also applies to iGaming SEO in general.
Reinventing the wheel when creating the content plan for your online casino or affiliate website might not be possible. But what you can do is to make the content better than anyone else. And more than anything, unique! Unique content doesn’t necessarily mean that the topic has to be completely new, but the words you use and in which order need to be.
And please avoid black hat SEO strategies such as keyword stuffing, as you will only harm your chances to rank high on SERPs.
Google has stated it many times: backlinks are one of the most crucial factors regarding how high your website ranks. And here, quality always trumps quantity. So, look for relevant casino link building opportunities to build a killer backlink profile that not only Google and other search engines but also your collaborators appreciate.
Good ways to earn valuable backlinks are through unique content and guest posts, among other things.
Is it possible to communicate directly with search engines and their crawlers? Yes, it is – through metadata. So, what particulars should you focus on to guarantee that Google and other search engines understand your website?
If you have an online casino, and you want your customers to keep using your services, the usability of your website is crucial. Your website needs to have an efficient and clean design and page hierarchy. So, take care of your website structure to make it as user-friendly as possible; investing in UX and UI is always a good decision.
In today’s world, everything is moving towards mobile devices. Most internet users access different websites with their smartphones, so that is something you need to take heavily into consideration with your website. At the same time, think about other devices, as some users will access your website with computers.
Hearing the words “off-page SEO” might make you think about link building. And if that happens to you, you’re in the right pathway. It is vital to be present on different social media channels.
Social media links might not be a ranking factor for Google. However, they offer a valuable base for building backlinks. And also, they have an indirect impact on your website position regarding SERPs. But how? Social media channels provide you with valuable traffic with a low bounce rate. Google then sees your content as bringing value to your website users. And not only that but there is a high possibility that people who see your brand on social media will later look for you on Google.
In the past couple of years, voice search has become more and more popular. You might assume people phrase what they have to say the same way, no matter if they write their queries to their devices or say them out loud. But this assumption is incorrect. That is why you should consider it when optimizing your website.
Ranking high on voice search results is difficult, as Google only shows the Top 3 results when using voice search. So, what you need is top-notch content and voice SEO.
With iGaming SEO, you need to be up to date with the current regulations all the time. And the more the markets you operate in, the more alert you need to be. But when we talk about local iGaming SEO, it doesn’t only mean following the laws and regulations. You also need to offer localized content because of language differences and different needs.
Want to drive more traffic and player acquisition for your business? If so, we’d love to chat with you! Contact us to learn more about our marketing and advertising services.