Many things can go wrong with sports betting SEO. Hence, at least consulting an iGaming SEO agency is crucial if you’re serious about what you’re aiming for.
Knowing what you do is instrumental in sports betting SEO. Yes, the basics will get you somewhere, but some SEO factors only apply to gambling.
Luckily for you, that’s what we’re here for. In this article, we will go through the most crucial facts you need to know about sports betting from the SEO point of view, regardless of whether you run a sportsbook or an affiliate website – to name a few.
SUMMARY:
Technical SEO is always something you need to invest in, regardless of what kind of website you run. But if you own a sportsbook, then it is even more crucial. You can have a lot of quality backlinks, and your content might be awesome. But if your website’s usability leads to a bad user experience, that will be your downfall. It will lead to high bounce rates, which is terrible news for your Google rankings.
When you come up with your sports betting SEO strategy, make sure your page and URL structures are clear, you pay attention to titles and meta descriptions, you reduce the loading times to a minimum, it is easy for players to find everything they need and place their bets, and you don’t forget the conversion rate optimization as you need to lure new customers in and keep hold of your old customers. And don’t forget the importance of first impressions, meaning your money pages that bring the most traffic from search engines need to be top-notch in all possible ways.
There’s always something happening in the world of sports. Even if the more traditional sports are in their offseasons, esports always offers betting opportunities. That is also good news for you if you’re running a sportsbook or any other betting-related website. Why? Because there are always sports events you can create content for.
Let us give you some examples of how to take full advantage of sports events, and sports in general, content-wise:
You might be asking yourself: What on earth do traders have to do with SEO? A lot, as traders are the ones who come up with odds for sportsbooks.
Usually, sportsbooks outsource the odds-making to companies that specialize in them. Now, if you try to save money on this and hire a company that isn’t up to the task, you might lose a lot of your traffic and money. Why? Because they might either come up with odds that are unattractive and lead to high bounce rates - losing money indirectly because of dropping SERP positions - or offer too high odds that will lead you to lose money directly.
If someone says to you that SEO is easy, even in general, they are lying. Many things can go wrong and lead to horrendous results for you and your website. That’s why you should always think of at least consulting a gambling SEO agency when in doubt.
Here are some regular gambling SEO mistakes we see operators and website owners doing, so please avoid repeating them:
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