High-quality backlinks are votes of confidence from other websites, meaning you need to earn them by producing unique content.
If you are a new player jumping into the iGaming industry, be ready for a battle. It is one of the most competitive industries, especially when the main goal is getting organic traffic from search engines. Your SEO efforts need to be top-notch. Otherwise, you will get crushed.
Casino links are one of the biggest weapons in this battle. But there is a considerable difference between good and bad casino links. That is why we decided to publish this article: we want to paint a clear picture of how to separate these links from each other.
SUMMARY:
When you have an online casino, it is pivotal for your business to get traffic. And how does that happen? By focusing heavily on Casino SEO.
One of the most significant parts of Search Engine Optimization is link building, and that’s when casino links jump into the picture. The more you get quality backlinks from reputable iGaming sources, the better your search engine rankings are with the main keywords.
We mentioned above how backlinks from reputable iGaming authorities positively impact your search engine rankings. Search engines consider these links good casino links as they epitomize quality and authenticity. But how do you get quality backlinks if you own an online casino? By producing quality content that represents you as an expert.
These are the types of high-quality casino links you need:
Some companies in the iGaming industry focus on attaining and selling backlinks; that’s the core of their business. You should avoid these kinds of companies at any cost, as they tend to offer low-quality links that might also be spammy. And not only that: search engines see buying backlinks as a violation of their guidelines. That is why regular backlink audits are a must, as they will protect your rankings.
These are the types of low-quality casino links you don’t need:
When a highly regarded website in the casino industry links to your online casino, search engines see it as a vote of confidence.
There is a saying that quality trumps quantity. And it is true in the sense as a lower amount of well earned quality backlinks is always better than getting a lot of low-quality links. But the best-case scenario is to have a lot of high-quality gambling links – hence, why it’s partly true.
On-page SEO is, of course, always important. But never downplay the importance of off-page SEO, which link building is a big part of.
Getting a lot of high-quality casino links doesn’t happen overnight. Getting the links you want and need requires you to show expertise. Authoritative and reputable iGaming websites will not give a vote of confidence to anyone. Instead, you need to earn these votes, and it takes a lot of work.
But as the saying goes, all’s well that ends well.
Want to drive more traffic and player acquisition for your business? If so, we’d love to chat with you! Contact us to learn more about our marketing and advertising services.