Link Building for the Gambling Industry – It’s a Tricky One

Why is link building for the gambling industry so crucial that we created a separate article about it? Because link building might make all the difference if your other SEO efforts are top-notch. When done correctly, you can improve your search engine rankings, boost organic and referral traffic, reach new customers, make your brand known, and create a quality backlink profile – when done right.

Google, as well as other search engines, consider backlinks to be a crucial factor. Why? Because when a trustworthy website links to your platform, they see it as a vote of confidence. In other words, your website is relevant, credible, and authoritative in search engines’ eyes.

We will go through, in this article, tips on the dos and don’ts regarding building a respectable backlink profile + offer some other valuable pieces of advice.

SUMMARY:

• Dos and Don’ts
• Additional Things You Need to Know
• Tips to Differentiate Yourself from Your Competition

Dos and Don’ts

It cannot be underestimated how vital it is to understand what you should and shouldn’t do when you build your backlink profile. There are certain things you should go for and others you should avoid.

Dos:

• Opt for quality instead of quantity regarding content: Create informative content that helps your customers one way or the other. You can publish blog posts, guides, infographics, social media posts, and videos.
• Guest posting is the way: You probably know the most valued websites in the gambling industry, or at least you should. Offer to write a guest post to their website to get a backlink. Publishing quality content on your platform gives you better odds of gaining these guest post opportunities.
• Collaborate with big-time players: Look for possible partnerships with influencers and other vital players from the industry. Both you and them need to gain something from the collaboration, so offer them something they cannot turn down. In general, be active. Participate in different iGaming events, social media conversations, and so on.

Don’ts:

• Focus on the right websites: The same ideology we use with content applies here as well: quality over quantity. So, avoid websites with low domain authority and spamming ones.
• Avoid penalties: Yes, this might sound self-evident. But it’s a crucial step to stay high or climb up the rankings. So, what do you need to do? Don’t buy guest posts with sponsored tags or trust your link building for the gambling industry into the wrong hands.

Additional Things You Need to Know

When you jump into the gambling industry, it is a delicate one. There are all kinds of regulations and complicated laws, particularly if you operate in different countries and regions, so you need to be wary of them. Being compliant shouldn’t be taken lightly regarding link building, so be prepared to tackle future regulatory changes in advance because one thing is for sure: There will be those.

Another thing is to invest in people who know what they are doing. Yes, it might cost you money to hire, for example, an iGaming SEO Agency, but it will be worth your while. A quality agency can help you with SEO, marketing, and link building. Most operators use substantial amounts of money to gain an advantage over their competition, so be prepared to spend and focus on doing it the smart way.

Tips to Differentiate Yourself from Your Competition

Yes, you need to spend money. But if you are not one of the big players in the industry, you need to be smart with your spending – like we mentioned above. Here are a couple of tips to differentiate yourself from your competition in a budget-friendly way:

• One of the first things you need to do is a competitor analysis. You need to look for gaps you can take advantage of to gain money you can then spend.
• Always focus on quality with everything you do, and try to do it better than the rest of the pack. By doing that, you can earn backlinks for free and with that valuable organic traffic.
• Create a thorough backlink strategy by investing time in it.
• Many operators and website owners ignore internal link building; focusing on this might give you the break you need.

Again, we highly recommend hiring an iGaming-related agency to do this for you.