Learn how to use link building to boost up your SEO game.
Knowing how to handle Gambling SEO is crucial for any operator.
The competition is as fierce as ever as the iGaming industry continues its rapid growth. The global market value is estimated to reach $88.65 billion in 2023. And as it’s not showing any signs of slowing down, it is pivotal for online casinos to stay on top of the SEO game.
So, today we will focus on link building at online casinos. If you are in charge of off-page SEO for an online casino, check these tips out.
SUMMARY:
It might sound like an intriguing idea to obtain a ton of backlinks. But if those backlinks aren’t from trustworthy and relevant sources, you are wasting your time - and money. With SEO, quality always trumps quantity. So, instead of cutting corners, focus on finding high-quality backlinks from authoritative sources.
Google has maintained throughout the years that link building remains one of its three main pillars concerning ranking on its search results. Search engines, like Google, see each backlink from trustworthy and authoritative websites as a vote of confidence.
So, focus your efforts on finding the right links. As an online casino, you can achieve this by guest blogging, collaborating with influencers, such as popular streamers and bloggers, reaching out to relevant website owners - offering them a legitimate reason to give you a backlink - and ramping up your social media game.
Have you ever heard of a skyscraper technique? If you haven’t, read carefully, as it offers you the chance to further your casino link building efforts.
So, what does a skyscraper technique mean?
Let’s take an example. A popular and well-linked gambling-related website has published an article about metal-music-themed slots. They provide some information about these games, using a blog from another online casino as a source, but the information is outdated. You can then publish a blog text of your own and share it with the owner of the website as more up-to-date, comprehensive, and informative content about the subject.
Analyzing the backlink profiles of your main competitors makes it easier to find opportunities to use this technique.
Taking full advantage of social media is crucial regarding gambling SEO. And more precisely for online casino’s gambling link building efforts.
When you share something on social media yourself, it doesn’t necessarily have a vast direct impact on Google rankings. But establishing a strong social media presence increases the likelihood of others sharing your content, leading to more organic backlinks.
In case you’re wondering how to get there, here are a couple of methods:
Although seeing the results for off-page SEO efforts takes time, regarding organic visibility, online casinos can and should monitor how they are doing with their link building game.
Luckily, it’s not a jigsaw puzzle you would need to figure out on your own, as there are many beneficial tools for the monitoring process. To check out your backlink profile, take advantage of free tools such as Google Search Console. You can also use Ahrefs Backlink Checker, but only the limited version - unless you want to pay for the premium versions.
When an online casino is on the verge of publishing a new unique feature for its customers or organizing a significant event, people need to know about it. And what better way than to reach out to your media contacts by sharing a press release with them? Exactly.
With this method, you not only get visibility for the efforts but also get precious backlinks. And those gambling links are most likely coming from websites that are considered trustworthy and relevant. Google also likes these links as they see them as endorsements. So, in the best-case scenario, it’s a win-win-win situation.
It is always an important thing to have good relationships with journalists and bloggers.
A good relationship with the rest of the iGaming industry is crucial as it offers online casinos a chance to find collaboration opportunities, such as guest posting and backlink exchanges.
But how do you connect with other companies? General communication goes a long way, but events like conferences offer good networking opportunities.
Want to drive more traffic and player acquisition for your business? If so, we’d love to chat with you! Contact us to learn more about our marketing and advertising services.