Certain standard SEO practices only take you so far. You need to know your actual playing field.
Certain standard SEO practices apply to sports betting SEO. But then there are some industry-related things you need to consider when you aim to enhance the online visibility of your sports betting website or platform.
In this article, we will share with you five SEO tips. And we can guarantee you’re going to thank us later, as mastering the art of sports betting SEO has become a game-changer in the field.
As a Gambling SEO Agency, we want to turn the odds in your favor.
SUMMARY:
Playing with keywords is always a gamble, pun intended. But be bold and grab the opportunities ahead of you with both hands. That’s what we recommend. And to be more precise, look for openings with keywords that are not that competitive but offer enough value. Of course, it would be great to rank in the highest positions right from the get-go with keywords and phrases such as "sports betting SEO," "gambling SEO," and "gambling SEO agency." But first, you need to get the small wins and then aim for the bigger ones.
With the headline above, we’re not trying to imply that any content, no matter the quality, will help you reach your goals; we just want to highlight the importance of content, as it will either make it or break it for you. So, when you have found the keywords you want to rank for, build your content strategy around them. Then, start crafting some compelling content.
And if you don’t have the skills for creating quality content, using a Gambling SEO Agency is never a bad bet – not at least when you collaborate with a company that knows what they’re doing.
Regarding the pillars of successful gambling SEO, link building is, and always will be, one of them. No matter the algorithm changes we’ve seen, for example, with Google, a quality backlink profile has held its position as one of the most important ranking factors. So, what to do to gain quality backlinks from relevant sources? Produce quality content, write guest posts, and offer a great sports betting-related platform in general.
There will always be desktop users. But in today’s world, mobile users have overtaken them. The numbers speak for themselves: in May 2023, 67.81 % of web visits happened through mobile devices. And that number is going to get even higher, as comparisons to previous years show us. The sports betting industry is no exception to the rule. So, if you want to get a lot of traffic and satisfied customers, focus your SEO and optimization efforts on your mobile website.
And regarding general website optimization, website speed, and proper site structure enhances user experience and leads to better results. And the good thing is that search engines appreciate these efforts as well.
When you’ve done all the above, you need to measure whether your SEO efforts are working. This point is where data shows its importance. You should use the best analytics tools, such as Google Analytics, to track vital metrics like conversation rates, organic traffic, and return on investment (ROI). These insights will help you define what is working, what isn’t, and what to change.
Want to drive more traffic and player acquisition for your business? If so, we’d love to chat with you! Contact us to learn more about our marketing and advertising services.