When you want to rank high on search engines and aim for a high click-through rate, you need to know what you're doing SEO-wise.
The competition regarding casino SEO is fierce. But if you know what you’re doing and you’re ready to put in the effort, you will have a chance to reach the goals you’ve set for your website. But if you’re not sure what you’re doing, then it’s time to contact an iGaming SEO Agency so that you’re able to put all the other knowledge you carry into use.
In this article, we will go through the most important things to consider in terms of casino SEO and how to master it.
SUMMARY:
If you think a state-of-the-art website means that it has all the features and functions possible, think again. In today’s world, time is of the essence. Players want to get to the playing part quickly, meaning they need a website that loads all its features fast. And if your platform cannot offer that, you will lose your customers to your competitors – all the surveys demonstrate it perfectly.
So, focus on giving the customers what they want. You can have a cool-looking platform, but it needs to be light. And more than anything, you should optimize it for mobile players as most of them play with their mobile devices.
You want your website to rank high on Google and other relevant search engines. But if your domain authority isn’t where it needs to be, ranking high is next to impossible. To achieve this goal, you need to have a killer backlink profile. And how do you earn backlinks from relevant sources in the iGaming industry? By creating unique content that offers something new – that is worth sharing.
But it’s not all about backlinks from other websites. Your internal link strategy plays an important role as well. If your website links to high authority websites, and you get a vote of confidence back from them, this is when you’re playing the game of casino SEO the right way. Also, having a user-friendly site structure is vital, so it again highlights how crucial it is to invest in your website design.
Getting players through Google and other search engines requires your casino website to rank high. But that’s only half of the job. If these potential customers see your platform on Google but don’t click, then the visibility you’ve earned with your hard work is for nothing.
That is why focusing on click-through rate (CTR) is of utmost importance. So, if you’re lacking in this regard, go through your meta titles and descriptions and ask yourself a question: would I engage after seeing them? And more than anything, really think about whether you’re ranking with relevant keywords.
We’re in 2023, yet new venues to explore keep opening up in the iGaming industry, now and in the future. For example, more and more states are legalizing gambling in the US. And in the future, Finland will open up its market to other gambling websites as Veikkaus will give up on its monopoly position by the latest at the beginning of 2026.
At the same time, legislation and rules in different countries and markets keep changing. If you don’t play by the rules set by governments, they will punish you – one way or the other. And not only that, you might also lose all your positions in search engines as they need to obey the same laws. So, be compliant and stay that way!
Want to drive more traffic and player acquisition for your business? If so, we’d love to chat with you! Contact us to learn more about our marketing and advertising services.