As search engine algorithms keep changing, you need to always stay up-to-date with your SEO efforts.
As Google’s algorithm keeps evolving, some old casino link building techniques don’t work as they used to. That is why it is crucial to stay constantly up-to-date with SEO strategies that work. Luckily for you, we have done the research on your behalf. Thus, we can share seven proven and effective SEO strategies for you that are still accurate in 2023.
We recommend that you take SEO seriously. And if you feel you don’t have what it takes, it is clever to ask for help from an iGaming SEO Agency.
SUMMARY:
Handling keyword research is crucial to any business. But as the iGaming industry is one of the most competitive ones, it is even more significant. And when it comes to link building, the only way of getting backlinks is to have a website others from the iGaming industry can find. Otherwise, you have no chance of earning backlinks.
Earning backlinks, also known as votes of trust, doesn’t happen overnight. Instead, you need to earn them with hard work. So, when you gain your first links from other relevant websites, keep pushing harder. Because the more you have quality backlinks, the better your chances are of ranking high on search engines.
With content, you can hit two birds with one stone by focusing on visuality. Firstly, Google likes visual assets such as infographics and videos. And secondly, they are easily shareable on social media platforms. So, when your content is relevant to the industry and unique, and you use visual elements, you can get more exposure for your brand and earn quality backlinks.
Do you have a new cool feature you just published in your online casino? Or maybe you’ve made significant changes to your mobile application? If you want the right people to know about it immediately to spread the word, using a respected influencer is never a bad idea. Why not? Because you will gain the attention you wouldn’t otherwise get, not at least quickly enough.
Making your brand a well-known name in the industry requires work – a lot of it. One SEO strategy that has stood the test of time is guest blogging. When you get your blog post published in a recognized iGaming platform, you will get a lot of visibility, for example, from potential customers. And not only that: you will also get a quality backlink from a relevant player in the industry.
In 2023, some people still use desktop versions of websites and online casinos. At the same time, most internet users prefer smartphones and tablets over their computers; actually, over 70 % of internet users are surfing with their mobile devices. So, before you go live with your online casino or plan some structural changes to your platform, always use a mobile-first mentality as search engines, and the users will like it.
But what does this have to do with casino link building? When search engines and users like your platform, you will get a lot of backlink possibilities.
When you have an online casino or other iGaming-related website, you mustn’t have broken links there. But that’s not what we’re talking about: instead, we recommend looking for broken links from other websites. Namely, the ones that are relevant in the industry. Why? Because when you find broken links regarding a topic you’ve published content about, you can suggest your link to replace it.
Want to drive more traffic and player acquisition for your business? If so, we’d love to chat with you! Contact us to learn more about our marketing and advertising services.