Take care of SEO, as it might be the decisive factor regarding whether you make it or break it.
In an ideal world, an online casino or a sportsbook would handle its SEO efforts right from the get-go. But no matter if you have already launched your iGaming-related website or not, it is never too late to get your website to rank high on Google’s search results. In this article, we will share seven expert tips that will help you to boost your iGaming SEO.
SUMMARY:
Finding the right keywords is crucial because you don’t want to target the wrong audience. That is why you can’t emphasize enough how weighty keyword research is to everyone; it is where you start. There are a lot of great free tools that can help you with your research tremendously.
At the same time, the competition is intense - especially in the crowded iGaming industry. When starting, you can get those small and pivotal wins by taking advantage of long-tail keywords that are not heavily competed. And all in all, aiming for the oh-so-important traffic with long-tail keywords should play a vital role in your SEO efforts.
Your backlink profile will be a massive decisive factor regarding your SEO efforts. It is hard to compete with others if you don’t get backlinks from high-quality websites. So, put a lot of time and effort into finding backlink opportunities. Focus on earning links from authoritative and relevant websites within the iGaming industry by collaborating with bloggers, influencers, and communities to gain backlinks.
Many studies have shown that most people use the internet with their mobile devices. Google has paid attention and shifted its focus toward mobile-first indexing. That is why, when building your iGaming-related platform, the user experience with mobile devices is of utmost importance.
Want to know how to do it? Here’s how:
And this is a good rule of thumb: when users like the effortlessness, search engines like Google will see it the same way.
Regarding on-page SEO, it is one thing to take care of basic things such as using relevant keywords in your meta titles, meta descriptions, and alt tags for images. But then another thing is your website structure and not only design-wise. A well-organized website looks like a pyramid with several levels.
First, you have your home page. Then comes categories and subcategories. And at the base of the pyramid are individual pages and posts. The main thing is to use your front page as a hub for your visitors, making it easy for users to navigate to other parts of your site - for example, in an online casino. And don’t forget to use breadcrumbs and tags, as both Google and your users will appreciate it.
If all the above sounds too complicated, you should think about using an iGaming SEO Agency to help you.
The speed of your website can determine whether you make it or not. Many researches have shown that the main reason why a customer never comes back is a slow website. It is especially crucial when you run an online casino or a sportsbook. If different features take a long time to load, you will no longer have your customers, as they will run to your competitors.
Use, for example, a free tool like PageSpeed Insights to measure your core web vitals.
One of the most important things is to know what your competitors are doing. If you have an affiliate website and want to beat your competition, when it comes to iGaming SEO, you need to determine who those competitors are and figure out what you need to do to get the better of them.
No one likes content they get everywhere, and Google sees it the same way. Let’s use an affiliate site as an example: if you offer similar casino or slot reviews as everyone else, you’re not offering anything new; the content isn’t unique. So, instead, try to differentiate yourself from others by creating high-quality, unique content.
It is also important to remember that you shouldn’t compete against yourself, so try to avoid duplicate content. Of course, in the iGaming industry, there will be situations where some of your pages are similar to others. In these situations, you can use the canonical tag to tell search engines which page is original.
Want to drive more traffic and player acquisition for your business? If so, we’d love to chat with you! Contact us to learn more about our marketing and advertising services.