Operating with iGaming SEO is delicate, as even the slightest mistakes can make all your efforts worthless.
We’re not here to scare you, but iGaming SEO is delicate. How so? Well, even the slightest mistakes can make all your efforts go away. That is why you need to know what you’re doing to challenge your competition – even overtake them. Luckily, we are here to help with this article. But if it sounds like gibberish, consider hiring an iGaming SEO Agency.
SUMMARY:
When you start with keyword research, ROI (return on investment) must be the driving force. You cannot pick any iGaming-related keywords that are hugely popular in general. Instead, they need to be relevant to your business.
Especially at the beginning, you should look for small victories with niche keywords and phrases. You can find great opportunities with some keywords by doing a competitor analysis. And, of course, in due time, you want to battle for high positions in search engine rankings with the most competitive keywords, but that time will come later.
And one hugely important thing to remember: what worked last year, in terms of profit, most likely won’t work as well this year. What it means is you need to always stay up-to-date with the latest search engine algorithm updates and continuously evolving iGaming laws – especially if you operate internationally. Staying compliant should never be underestimated!
Have you ever heard about Google’s E-A-T? If not, it comes from three words: expertise, authority, and trustworthiness. And those three words are heavily related to content. But what does it mean in practice? You should always aim to create quality content that applies to the preceding three words. When using E-A-T as a guideline, it’s hard to go wrong – although you need to know what you’re doing. And if you don’t trust yourself enough, you should consider using an iGaming SEO Agency to help you with your SEO efforts.
Below, we will go through those three magical words more thoroughly.
Google has always valued content that helps its users and offers them the answers they seek. But after their “helpful content” update, their focus has shifted even more towards this goal. It means that Google wants to avoid sending its users to websites not offering any real value.
In the iGaming niche, the more expertise you can showcase in your content piece, the better your chances are of ranking high on Google’s SERPs. When you have, for example, worked in the industry for a decade or more, your opinion is valuable; you are considered an expert. But if you are a new player in the field, you should focus on demonstrating your expertise through absolute and justifiable facts.
How does Google see authoritativeness? More than anything, it is based on how other websites in the iGaming industry see your expertise. In practice, it means that when you get backlinks from reputable sources, they see them as votes of confidence. And obviously, shares from the so-called regular Joes don’t hurt your case either.
So, the main thing when building your website’s authority is to be recognized and respected. You can achieve that mainly through quality content.
How Google sees trustworthiness is pretty much based on the same principles as with authority – meaning, backlinks from other authoritative websites are the main factor. Google, and other search engines, automatically assume that high-quality backlinks equal legitimacy, which is true more than often.
One highly beneficial way to measure your iGaming SEO efforts is to follow what the data tells. You can be as pleased as you want with your latest content piece, but when the data doesn’t back it up, you’re in the wrong – at least regarding ROI. So, keep monitoring key metrics, such as organic traffic, click-through rates, and conversion rates. By doing that, you know how to refine your SEO efforts.
Want to drive more traffic and player acquisition for your business? If so, we’d love to chat with you! Contact us to learn more about our marketing and advertising services.