Since 2011, our iGaming SEO experts have worked with the SEO Team leads from 7 of the top 10 affiliates in the world, as well as 6 of the Top 10 online operators.
As a result, we have a genuine, tried and tested, hands-on experience of what works when it comes to gambling SEO.
We've eight years of iGaming agency projects, and from this, we've built a vast global network of casino links, sportsbook links, PR contacts, sites, and player understanding. Our customers can leverage these resources. The upshot is that their SEO is executed to the highest industry standard and gets results quickly.
Our leadership team is comprised of ex-international marketing and performance marketing directors from Bet365 and Ladbrokes. Ignite iGaming is a gambling SEO company with firsthand experience of the commercial pressures within leading casino SEO and sports betting SEO teams. Therefore, we can align our projects based on acquisition and revenue objectives.
INCREASE BRAND AWARENESS
INCREASE VISIBILITY OF DIFFERENT GAMBLING PRODUCTS
ENTER NEW MARKETS
UNDERSTAND PLAYER ATTRIBUTES
ADHERE TO REGULATIONS
NAVIGATE IGAMING ADVERTISEMENT POLICIES
Sportsbook and Casino Links Built
Gambling Keywords Researched
Casino and Sportsbook Traffic Increase
Gambling SEO Audits
iGaming Operators and Affiliates We Support
More than a decade in the Gambling Industry
It’s no secret that the iGaming industry is competitive, however - if done right - it’s a huge opportunity gambling businesses to increase brand visibility and player acquisition for all gambling sites, new or old. In fact, data from Google Trends shows that global ‘sports betting’ related searches are up by a staggering 300% (global data, from March 2019 to August 2023, source Google Trends).
The global online gambling market is expected to reach $72.5 billion by 2028 (Source: Grand View Research).
SEO is a primary acquisition for most modern online operators and affiliates wanting to capitalise on this growth and grow player acquisition.
There are a few key reasons why gambling and sportsbook SEO can be more difficult than other markets. For starters, gambling is becoming more and more regulated as an industry. This means that gambling websites must keep up with regulation changes and comply with a variety of new laws and regulations, which can impact their visibility in search engine results pages.
Furthermore, casino brands are often targeted by black hat casino SEO techniques. This can make it difficult for legitimate casino website to rank well in SERPs, and has often left new SEO investors frustrated with little ROI. If you want to avoid this, it’s important you can recognise good SEO vs bad SEO.
Lastly, as we mentioned the online igaming industry is a competitive industry. There are a large number of website owners competing for the same keywords. Therefore you need to be smart with your keyword research and targeting.
If you don’t have the casino SEO resources in-house, then it could be a good idea to consider working with a iGaming SEO company or gambling link building agency. These agencies should have a casino SEO consultant experience and expertise to help you develop and implement a successful SEO strategy. However, be sure to speak to at least three different agencies to ensure you can compare and make the best choice.
Want to drive more traffic and player acquisition for your business? If so, we’d love to chat with you! Contact us to learn more about our marketing and advertising services.