Attracting poker players through search engines such as Google is crucial for any casino offering online poker as a table game.
The iGaming industry itself is as complex as it gets when you are trying to beat your competition in SEO. And to make things even more complicated, there are different types of sections inside the industry. To be more precise, these sections focus on different kinds of games, such as slot games, table games, live casino games, and poker. In practice, all this means that you need to focus your efforts on gambling SEO in general and then target these sections mentioned above as well.
In this article, we will focus on poker link building. We will share with you the reasons why it is so vital to take it seriously and what measures you should use.
SUMMARY:
Poker link building isn’t about finding any random backlinks. But the backlinks you gain need to be of absolute quality. Why? Because no matter what happens with search engine algorithms that keep evolving, organic links will stand the test of time; there won’t be algorithm changes that would somehow see natural linking in a negative light.
One good way to earn quality links from reputable poker sources is to offer quality content and a great user experience.
Backlinks from creditable sources are a big part of Google’s ranking system – even Google themselves have admitted it. When you put your focus and effort on poker link building, you have an excellent chance to rank high on search engine result pages. And when you reach this goal, meaning you rank high in search results, you will gain organic traffic.
A well-known saying states that there’s no such thing as a free lunch. And, of course, you need to invest a lot of time in getting organic links and placing your platform in high positions on Google, but organic traffic is your free lunch.
An online casino that offers table games such as poker needs all kinds of customers – big-money players and smaller ones. And to gain enough customers, you need to be seen as a voice of trust.
But how do you secure a status like that? It happens through poker link building: when influencers and respected websites talk about your platform, potential customers will give your casino a fair chance.
So far, we have shared three reasons highlighting the importance of proper poker link building. But what is the end goal? Why are you doing these things?
If you want to build a reputable poker platform, you need to have a lot of customers. But what is equally important is that you need big-name poker players who play with big bucks. And it’s not only about the money they bring to the poker table but also how they increase your reputation. When a big name chooses your online casino, many will follow suit.
Poker link building is a big part of gambling SEO; it might be the decisive factor when poker players choose between your online casino and your competition.
If you don’t know how to attain quality backlinks, you need to think of using an iGaming SEO Agency to help you. All in all, the main thing is that one way or another, you invest enough time and resources in getting links from reputable sources inside the industry.
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